Utopic Villa
A permanent vacation feeling.
This is the rebrand for Utopic Villa, a short-term rental company with properties on California, Miami, Arizona and San Sebastián.
Being a short-term rental company on “vacational” destinations, the new brand concept revolves around selling the “vacation feeling” across the experience, regardless of the season or the location.
The sun, cocktails, a pool - These were all elements we took from the environement and incorporated them into the brand to create its essence.
Frames of the brand's concept video.
Frames of the brand's concept video.
There was this general that idea that altought you’d have the best experience at the villas, you could get a glimpse of that vacation through the identity, the applications and the social media content.
We aimed for a sensorial experience through everything at our disposal: the visuals and the copies.
“Come to California, the sun is always out” while showing what does that booking feels like was at the center of every application.
We wanted to make sure to showcase that they were not an accomodation for your vacation, the villas are your vacation.
The first thing you set when going out on vacation is the destination, so we wanted our locations to be one of the key aspects of the brand.
Coming from the “hotel’s stars” concept, all the icons are flower-based and are representative of each city.
Getting to be involved in the early stages of each villa, allowed us to take part in the personification of each house throught the deco.
The goal was always to highlight each vila’s main features while maintaning a homey vibe to make it personal for each of the guests.
We brought the new concept to the interior & arch team and worked as consultants every now and then.
We brought the new concept to the interior & arch team and worked as consultants every now and then.
As we wanted the brand and the villas to be a sensorial experience, we wanted to not just have great visuals, but to create a whole atmosphere.
This meant creating sensorial moodbards and curating songs for each of the villa’s so you could get a grasp of the vibe before booking your next vacation.
Lastly, having a curated feed on instagram was key in driving traffic to website and villa’s listings.
The main goal was to mix the villas with valuable content that added to the brand’s essence to really capture the permanent vacation feeling and drive it home to us.
