Middle child, born and raised in Caracas, Venezuela. In 2018 I moved to Spain and went to art school.
Since then I've worked across studios, agencies, and in-house teams. Now I work on my own, at the intersection of brand strategy and visual design. I help brands articulate what they stand for, then translate that into identities, systems, and experiences that hold together.
I also hold a master's in information design and data visualization, and I've spent years turning complex data into visual stories. Outside client work I shoot on film, which is where I train the eye I bring to everything else.