Middle child, born and raised in Caracas, Venezuela. In 2018 I moved to Spain and went to art school.
Since then I've worked across studios, agencies, and in-house teams. Now I work on my own, at the intersection of brand strategy and visual design.
I help brands articulate what they stand for, then translate that into identities, systems, and experiences that hold together. Alongside that, I've spent years turning complex data into visual stories.
If you're building (or rebuilding) something, I'd like to hear about it.
what i do
Most of the work starts in the same place. A founder with a clear idea of where they want to go, but no clear structure holding the brand together.
That's the moment I work in, the launch or the rebrand, when the decisions made early end up shaping everything that comes after.
I lead projects from strategy through to execution. Positioning and brand logic first, then the identity, the website, and the way the brand shows up over time.
The point isn't to make something that looks good once. It's to build a system the business can keep using as it grows.
- Brand Strategy
- Brand Identity
- Web Design
- Packaging
- Art Direction
- Creative Direction
for a full picture of what i’ve done, you can check my linkedin page (and maybe connect with me if you’re already stalking)
who i work with
I work mostly with founders, in the launch or rebrand phase. The projects span hospitality, proptech, packaging, cultural and social-impact work. Different sectors, but same approach : read the context, find the core, and build out from there.